The warmth and ambiance of the Festival of Lights is about to bring Ladysmith back into the holiday season. The celebration of “Light Up!” marks the beginning of a season of family and tidings for the town and this year, Old Tyme Christmas continues the family fun on Friday, December 6th from 5pm – 8pm.
From the 49th Parallel Grocery all the way up to The Printingdun Beanery… the fun never ends!
Where to begin! From family photos to horse and carriage rides, this event is gearing up to be even more heart warming than last year! If you didn’t get a chance to try a chestnut… be sure to come out and enjoy them this year… Luke Kolk and Sue Perrey sponsor the chestnuts being roasted by Jenny at the Worldly Gourmet and the scent can be caught in the air for blocks all around!
New this year…
Carriage Rides! – Collect 6 Old Tyme Tickets from participating stores and you and your family can head down to the Black Door Decor parking lot and receive a horse and carriage ride courtesy of Chemainus Tours – Sponsored by LDCU!
Family Portrait Studio – Coast Realty welcomes all families to come and get a Christmas portrait taken in front of their fireplace… the best present for the whole family is an Old Tyme Christmas memory to cherish. Portraits are taken by Teddy McCrae Photography and you will receive a free 4 x 6!
Candle Lantern Workshops – At In The Beantime and Antique Addict. Let’s get a sign-up sheet going… workshops are at 5pm to get those candle holders ready for the Candlelight Walk at 6pm.
New starting location for Candlelight Walk – Everyone is to meet at the LDCU parking lot to get ready for the stroll up and down 1st Avenue… bring your candle lanterns and your holiday spirit!
All the stores have decorated in Old Fashion to bring the warmth of the season onto the street… come down and bring the kids for a hometown Christmas made just for Ladysmith…
Some things only happen once and once they are over, there is no chance to turn back time and take advantage of the exposure you could have received.
Press and publicity is about news and news is best when it is in the current moment. Once the moment has passed, it isn’t current anymore and news outlets are no longer interested in what you did.
They are interested in what you ARE DOING or what you are GOING TO DO.
So if you are up for an award, the time to get the word out is before you find out if you won… because if you don’t win the big prize, you lose the opportunity of letting people know that you were in the running for the top prize because you are one of the best.
Taking advantage of the moment is a necessary part of success. If you take advantage of one… the next one is usually not far behind.
Publicity success is a pattern of dominos… a series of notable events that create an awareness of you or your company by keeping you in the spotlight.
So don’t wait to see if the trophy is handed to you at the end of the day… make your own trophy. Be the best and let people know it!
Human interest stories are in the paper every day. How does it happen? How do they get there?
Do you have a story you’d like to share? An event you are putting on or doing a good deed you’d like the community to know about?
Nothing gets more attention than a direct notification from a reliable source of information. Press releases are an incredibly effective way to let media know about you, your company, your mission and your successes.
Media attention is the cheapest form of advertising. The only problem is… you have to be doing something that is worth the space.
First step, do something or plan something newsworthy.
There are many ways to support the Ladysmith Tour De Rock this year, but the one I find most intriguing is the Adopt a Rider program.
This show of support is particularly visual as the riders make their way through the main street of Ladysmith with local businesses sponsoring a welcome sign featuring the name of the rider and a person holding it and waving them on. The personal connection between this initiative is sure to have an impact on the riders as they hit the Town of Ladysmith.
Are you interested in having your company sponsor a rider?
Contact Cathleen McMahon today. 250.668.3338 or by email @ info(at)mmgrp(dot)ca
Let yourself dream the most wonderful dream. Create that dream where happiness resides and you believe you will experience that feeling of utopia; the all encompassing elation of achieving the realization of your dream if it were to come true.
Then back track moment by moment and envision all of the things that needed to happen to bring yourself into that final picture.
Make a note of every step along the way from end to beginning… and then once you have all the steps laid out in front of you… take the first one. Because it can only lead to the next… and then the next… and then the next.